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Hyatt Regency Bethesda

Feb 24, 2025 7:00 AM - Feb 25, 2025 4:20 PM

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 3: Evolution of DTC Promotion

Session Chair(s)

Anthony  Genovese, PharmD

Anthony Genovese, PharmD

Group Leader, Regulatory Advertising and Promotion

Johnson and Johnson, United States

Lynn  Bowen, PhD

Lynn Bowen, PhD

Vice President, Regulatory Affairs Advertising Promotion & Labeling

Alkermes, Inc., United States

This engaging session will explore the dynamic landscape of direct-to-consumer (DTC) promotion, highlighting current trends and future implications. Industry experts will provide insights into the evolving DTC strategies, particularly in response to regulatory changes and technological advances.

Learning Objective :
  • Examine the digital transformation in DTC strategies, including social media advertising
  • Evaluate the complexities in assessment of CFL claims for consumer audiences
  • Apply best practices related to broadcast ads and identify broadcast-like technologies where similar principles may apply

Speaker(s)

Shruti  Gadhia, PharmD

Speaker

Shruti Gadhia, PharmD

Kyowa Kirin, United States

Senior Director, Head of Regulatory Affairs Advertising and Promotion Compliance

Representative Invited

Speaker

Representative Invited

Sidley Austin LLP, United States

Timothy  Candy, PharmD, MS

Best Practices for Broadcast Ads in the CCN Era

Timothy Candy, PharmD, MS

Opus Regulatory Inc, United States

RA Consultant

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