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Hyatt Regency Bethesda

Feb 24, 2025 7:00 AM - Feb 25, 2025 4:20 PM

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 4: Medical and Scientific Communication: Examining Recent Developments and Maintaining the Distinction from Promotion

Session Chair(s)

Mark  Gaydos

Mark Gaydos

Former Global Head, Advertising & Promotion, Global Regulatory Affairs

Sanofi, United States

This session will examine recent developments in the area of medical and scientific communications, specifically the FDA’s recent draft guidance documents covering 1) communications to health care professionals regarding scientific information on unapproved uses and 2) addressing misinformation found in internet-based communications. Additionally, the session will explore the not always straightforward task of distinguishing and separating medical and scientific communications from advertising and promotion, including the functions involved in each and the often blurry line between factual scientific information and product claims. As part of the discussion, panel members will examine ways companies can compliantly and effectively engage in legitimate medical and scientific communication.

Learning Objective :
  • Explain the key principles outlined in the FDA’s recent draft guidance documents relevant to medical and scientific communications
  • Differentiate between medical and scientific communications on the one hand and product promotion on the other
  • Apply the aforementioned learnings within their respective organizations to help develop compliant medical and scientific communications

Speaker(s)

Janet  Gottlieb, PhD

Speaker

Janet Gottlieb, PhD

Canopy Life Sciences, United States

Head of Medical Review Solutions

Representative Invited

Speaker

Representative Invited

Arnall Golden Gregory LLP, United States

Gina L. Vestea, PharmD

Speaker

Gina L. Vestea, PharmD

Sanofi US Inc., United States

Director, US Regulatory Affairs Marketed Products

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