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Session 7 Track 3: Innovation in Medical Affairs: Leveraging Digital Solutions for Data-Driven Decision Making
Session Chair(s)
Sanaa Nagji, MD
ZS, United States
In an era where data is paramount, Medical Affairs teams are exploring innovative ways to utilize digital capabilities (e.g., AI-powered insights mining, dynamic impact measurement, etc.) to enhance decision-making processes. This session will explore how Medical Affairs teams are using data to identify care gaps, understand Key Opinion Leader (KOL) influence networks, and generate insights to inform engagement planning. We will delve into success stories and challenges faced by industry leaders on the evolving landscape of digital integration in medical decision-making. The session will culminate in an interactive discussion, where participants will collaboratively address key challenges, explore data utilization strategies, and anticipate future trends that will shape how Medical Affairs increases efficiencies in decision-making.
Learning Objective : - Identify innovative digital strategies employed by Medical Affairs teams to drive data-driven decision-making
- Discuss real-world success stories and challenges faced by industry leaders in leveraging digital capabilities
Speaker(s)
Speaker
Calvin Chan, MS
Gilead, United States
Global Head of Medical Affairs, Insights, Digital, Analytics
Speaker
Aaron Tarkinson, MBA
Biogen, United States
Head of Medical Strategy, Operations & Excellence (North America)
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