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The Westin Boston Seaport District

Mar 10, 2025 8:00 AM - Mar 12, 2025 12:30 PM

425 Summer Street, Boston, MA 02210, USA

Medical Affairs and Scientific Communications Forum

The longest running neutral forum cultivating interdepartmental relationships in medical affairs.

Session 10 Track 2: Bridging Medical Writing Expertise with Technology, Guidelines, and Soft Skills

Session Chair(s)

Fabiana  Ebihara, MSc

Fabiana Ebihara, MSc

Director, Medical Writing Services

Parexel International, United States

In this forward-looking session, we will share considerations to developing the future medical writer in an era of automation. We will learn the critical role of seasoned medical writers in harnessing the power of Generative AI (GenAI) and how essential it is to effectively translate their medical writing expertise into machine-friendly prompts, recognizing where AI can effectively be applied in the medical writing process. We will discuss a considerations document for the use of AI in creating plain language trial results summaries, including recommended practices and level of human involvement. This document was developed by representatives from over 15 organizations who have expertise in medical writing, technology, clinical operations, plain language, and patient engagement. During this session we will also learn about the human element and essential soft skills to ensure that AI’s output is not only accurate, but also relevant and meaningful. Real-life triumphs and tribulations will be shared to illustrate how navigating prompt writing challenges and bridging communication gaps with programmers relies on these essential soft skills.

Learning Objective :
  • Discuss the pivotal role of medical writers translating their expertise into machine-friendly prompts
  • Recognize where AI can effectively be applied in the medical writing process
  • Identify key considerations to help ensure accurate and appropriate use of AI in creating plain language trial results summaries
  • Discuss the interplay between human judgment, soft skills, and AI tools

Speaker(s)

Vladimir  Penkrat, MBA

Scaling Up Medical Writers: Effective Strategies to Apply GenAI for Medical Writers

Vladimir Penkrat, MBA

Indegene, United States

Associate Vice President of Regulatory Affairs

Kimbra  Edwards, PhD

Considerations for the Use of AI in Plain Language Summary Creation

Kimbra Edwards, PhD

Center for Information & Study on Clinical Research Participation (CISCRP) , United States

Senior Director, Health Communication Services

Jeanette  Towles, MA

Closing the Loop: The Strategic Role of Soft Skills in AI-Driven Storytelling

Jeanette Towles, MA

Synterex, Inc., United States

President and CEO

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