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Session 9 Track 1: The Future of Medical Communication
Session Chair(s)
Joanna Rizos, MBA, RPh
Director, Medical Information
Eli Lilly Canada Inc., Canada
Join us for an enlightening panel discussion that explores the future of medical communication by breaking down borders and enhancing accessibility to credible medical information for healthcare professionals (HCPs) and patients worldwide. Discover how MILE (Europe), PVN-MI (Canada), and PhactMI (US) are tackling similar challenges and developing innovative frameworks to improve access to reliable information. Our expert panelists will share their unique perspectives, discuss collaboration opportunities, and offer insights into what the future holds for global medical communication.
Learning Objective : - Discuss the shared challenges faced in accessing credible medical information across the USA, Canada, and Europe
- Recognize ways to analyze the frameworks developed by MILE, PVN-MI, and PhactMI, and evaluate how these can be adapted or integrated to enhance global access to medical information
- Describe how to formulate strategies for fostering international collaboration
Speaker(s)
Breaking Down Borders: Enhancing Access to Medical Information
Joanna Rizos, MBA, RPh
Eli Lilly Canada Inc., Canada
Director, Medical Information
Collaboration Beyond Borders to Make Medical Information More Easily Accessible Online to HCPs and Patients Worldwide
Mary K. Sendi, PharmD
Pfizer Inc, United States
Medical Information, Global Content Strategy and US Regional Lead
Breaking Barriers: Global Collaboration for Accessible Medical Information
Michelle Bridenbaker, BSN, MBA, MS
Recordati, Switzerland
Vice President Medical Information Leaders in Europe
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