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A Masterclass: Patient Recruitment Campaign Management
Session Chair(s)
Chris Venezia
Chief Executive Officer
ProofPilot, United States
Go beyond platitudes and qualitative advice on planning, deploying, and measuring the success of your recruitment campaign. Enjoy this Master Class in Recruitment Campaign Management from some of the industry's best minds
Learning Objective : Discuss how to build an evidence based forecast for centralized patient recruitment campaigns; Describe ways to optimize channel mixes, vendor management, performance models, technology selection; Identify methods to measure and optimize campaign performance and ROI.
Speaker(s)
Case Study Presentation
Helen West
Evinova, United States
Senior Director, Innovative Patient Recruitment
Case Study Presentation
Gretchen Goller, MA
Pfizer, United States
Head, Recruitment and Retention
Case Study Presentation
Adrienne Walstrum, MSC
Merck, United States
Senior Director, Global Trial Optimization
Case Study Presentation
Tom Julian
Gilead Sciences, United States
Assoc. Director Design and Innovation
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