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A Masterclass: Patient Recruitment Campaign Management
Session Chair(s)
Chris Venezia
Chief Executive Officer
ProofPilot, United States
Go beyond platitudes and qualitative advice on planning, deploying, and measuring the success of your recruitment campaign. Enjoy this Master Class in Recruitment Campaign Management from some of the industry's best minds
Learning Objective : Build an evidence based forecast for centralized patient recruitment campaigns; Optimize channel mixes, vendor management, performance models, technology selection; Measure and optimize campaign performance and ROI.
Speaker(s)
Case Study Presentation
Tom Julian
Gilead Sciences, United States
Assoc. Director Design and Innovation
Case Study Presentation
Kelly Johnston McKee, MS
Evinova, An Astrazeneca Company, United States
Head of Innovative Patient Recruitment
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