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Transforming the Project Management Role to Meet the Emerging Needs in Pharma: Extending Scope from R&D Focus to Launch Projects
Session Chair(s)
Andreas Sutter, PhD, MPharm, RPh
Senior Program Management Leader
Bayer AG, Germany
This pilot expanded Project Manager (PM) from R&D to encompass launch activities, enhancing cross-functional collaboration and planning, stakeholder communication and alignment with country organizations. A PM covering the entire value chain drives project success.
Learning Objective : Assess the impact of end-to-end coverage of projects, including commercialization, on project value; Integrate critical components of launch planning, including R&D, marketing, access, and medical tactics; Develop skills to enhance cross-functional collaboration among R&D and global and local commercial teams to improve project outcomes.
Speaker(s)
Industry Perspective
Jo Ann Kerwin
Jo Ann Kerwin, United States
Senior Director Strategic Planning &. Operations
Industry Perspective
Stacy Hurt, MBA, MHA
Parexel , United States
Chief Patient Officer
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