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Ottawa Marriott Hotel

17 oct 2017 7:00 a.m. - 18 oct 2017 3:00 p.m.

100 Kent Street , Ottawa, ON K1P5R7 , CANADA

DIA Annual Canadian Meeting

Session 5C: Medical Communication Compliance, Including Use of Social Media

Session Chair(s)

Rania  Gaspo, PhD

Rania Gaspo, PhD

Director, Global Therapy Area Team Lead, External Medical Communications

Pfizer Inc, Canada

This session will discuss medical communication compliance from the Americas perspective. Canadian medical information websites are important resources to communicate balanced and accurate medical information to health care providers on prescription medicines, while social media can be used by medical information departments as a strategic channel to increase awareness. Join this session to learn how to effectively leverage your companies communication channels.

Speaker(s)

Rania  Gaspo, PhD

Canada Medical Information (MI) Industry Websites: How Usable Are They Across The Industry? A Bonus: The Impact Of Social Media Posts Within Pfizer Canada, Mexico, and Brazil

Rania Gaspo, PhD

Pfizer Inc, Canada

Director, Global Therapy Area Team Lead, External Medical Communications

Patrick  Massad

How To Determine Whether Your Activities Related To Medical Communications Cross into The Realm Of Drug Advertising

Patrick Massad

Pharmaceutical Advertising Advisory Board (PAAB), Canada

Deputy Commissioner

Mai-Loan  Leha, MPharm, MSc

What are the Possible Applications of Social Media Within Medical Communications? What To Consider?

Mai-Loan Leha, MPharm, MSc

Bristol-Myers Squibb, Canada

Medical Information, Canada Lead

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