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Bethesda North Marriott Hotel and Conference Center

08 mar 2018 7:00 a.m. - 09 mar 2018 3:00 p.m.

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 7: OPDP Research Panel

Session Chair(s)

Glenn N. Byrd, MBA

Glenn N. Byrd, MBA

President

GByrd Ad-Promo Solutions, LLC, United States

Individual FDA/OPDP researchers will present topics of their own research and will highlight plans for upcoming research. Gain a better understanding of the FDA/OPDP Research program and how it may contribute to knowledge, guidance, and policy development.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe the holistic research agenda of FDA/OPDP
  • Identify individual topic areas and how they fit together
  • Review results of recent research

Speaker(s)

Kathryn  Aikin, PhD, MS

Research Update and Preview from OPDP

Kathryn Aikin, PhD, MS

FDA, United States

Senior Social Science Analyst, Research Team Lead, OPDP, CDER

Amie  O'Donoghue, PhD

Who’s Watching and How is it Structured: The Major Statement in DTC Television Ads

Amie O'Donoghue, PhD

FDA, United States

Social Science Analyst, OPDP, OMP, CDER

Helen W. Sullivan, PhD, MPH

A Content Analysis of the Major Statement in DTC Television Ads

Helen W. Sullivan, PhD, MPH

FDA, United States

Social Science Analyst, OPDP, OMP, CDER

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