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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 1:00 p.m. - 21 mar 2018 4:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

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Session 4 Keynote Address: Medical Affairs: Where are we today and where will we be in the future?

Session Chair(s)

Pamela Cyrus, MD, PhD

Vice President and Head of Medical Governance, Pharmaceuticals

Bayer Healthcare Pharmaceuticals, Inc., United States

This talk will review trends in medical affairs with a focus on pharmaceutical industry reputation, interaction with thought leaders, patient centricity and big data (real world evidence). It will also suggest the focus for the next several years.

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