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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 1:00 p.m. - 21 mar 2018 4:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

Session 6 Track 3: Fishing for Insights and Extending the Engagement Beyond the Congress

Session Chair(s)

Kevin  Appareti

Kevin Appareti

Senior Director, Global Medical Science Liaison

Royal Philips, United States

We will be covering the importance of uncovering insights from customers during various types of engagements at conferences and how to extend our reach beyond the confines of the forum. We will share novel ideas on how to extend the engagement with key customers so we can ensure we are connected over time to strengthen our relationships. The session will offer different perspectives from Pharma, Professional Societies, and Medical Device. There will be ample time to interact with the audience in sharing best practices and ideas on this topic.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Identify the value of uncovering insights from our key customers
  • Build strategies and tactics to extend the engagement beyond the conference venue
  • Recognize different perspectives from Professional Organizations, Pharma, and Med Device on this topic

Speaker(s)

Kevin  Appareti

Gathering Insights and Extending Engagement with Customers - Med Device Perspective

Kevin Appareti

Royal Philips, United States

Senior Director, Global Medical Science Liaison

Raleigh E. Malik, PhD

Gathering Insights and Extending Engagement with Customers - DIA Perspective

Raleigh E. Malik, PhD

Eli Lilly and Company, United States

Senior Director, Global Medical Affairs

J. Lynn  Bass, PharmD, RPh

Gathering Insights and Extending Engagement with Customers - Pharma Perspective

J. Lynn Bass, PharmD, RPh

BridgeBio, United States

Senior Director, Medical Science Liaisons

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