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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 1:00 p.m. - 21 mar 2018 4:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

Session 10 Track 1: Podium Pearls

Session Chair(s)

Poonam  Bordoloi, PharmD

Poonam Bordoloi, PharmD

Executive Director, Head of Global Medical Affairs Capabilities

Organon & Co., United States

Medical communications professionals will be presenting their successes, challenges, and “pearls of wisdom” on various topics through podium presentations.

Learning Objective : At the conclusion, participants should be able to:
  • Discuss and share best practices, experiences, and innovative processes for medical communications topics related to Social media and new tools for engagement, collaborating across medical affairs, contact center and actionable insights, EU collaborative pharma portal(s), proactive HCP Whatsapp Broadcast initiative launched outside the US, and the use of readability formulas within medical writing for clinical trial summaries

Speaker(s)

Rania  Gaspo, PhD

Medical Information (MI) Social Media Activities in Canada: Impact of Post Type on Engagement Rate

Rania Gaspo, PhD

Pfizer Inc, Canada

Director, Global Therapy Area Team Lead, External Medical Communications

Isabelle C. Widmer, DrMed

How Successful Medical Affairs Teams Make the Most of Their Real-World Data to Benefit Patients

Isabelle C. Widmer, DrMed

elytra GmbH, Switzerland

CEO elytra GmbH, Consultant

Nicholas  Liu, PharmD

Analysis of Medical Information Contact Center Data: Business Insights and Opportunities

Nicholas Liu, PharmD

Lundbeck, United States

Medical Information Associate

Aurelio T Benassini, DrMed, MD

A MILEstone - Creating the European Industry Association for Medical Information

Aurelio T Benassini, DrMed, MD

Merck Sharp & Dhome, United States

Executive Director Global Medical Information

Marie-Luise  Helmich, PhD

MI-ND Medical Information-News Delivery: Providing Customers with Medical Information "Proactively" by Using WhatsBroadcast

Marie-Luise Helmich, PhD

Sanofi, Germany

Head of Europe Medical Information

Autumn Sky Watson

Clinical Trial Summaries: Readability to Effectively Inform Patients

Autumn Sky Watson

University of The Sciences In Philadelphia, United States

Biomedical Writing Student

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