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Omni Rancho Las Palmas Resort & Spa

19 mar 2018 1:00 p.m. - 21 mar 2018 4:00 p.m.

41000 Bob Hope Drive, Rancho Mirage, CA 92270

Medical Affairs and Scientific Communications Forum

Medical Communication, MSL, and Medical Writing.

Session 10 Track 3: The Strategic MSL – Applying Business Acumen

Session Chair(s)

Kathleen M Guindon, PhD, MS, RN

Kathleen M Guindon, PhD, MS, RN

Senior Director, Medical Science Liaison

Kronos Bio, United States

Rebecca A. Vermeulen, RPh

Rebecca A. Vermeulen, RPh

Vice President, Global Patient Networks | PD Medical Affairs

Genentech, A Member of the Roche Group, United States

The ability to execute in customer-facing roles is changing. Business acumen is evolving into a core competency. Business acumen involves a keenness and quickness in understanding and dealing with a business situation. As a strategic skill, business acumen helps MSLs to manage their customers’ needs in alignment with organization goals. Success requires relationship development with key people in other organizational departments, and understanding their challenges. This leads to understanding their product and disease space more comprehensively. The end result is sound, strategic decision-making with all stakeholders in mind.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Define business acumen and describe the importance of applying it in practice
  • Utilize strategies to develop business acumen and support medical strategy
  • Recognize what good business acumen looks like when applied in the field, and learn strategies for measuring success

Speaker(s)

Kathleen M Guindon, PhD, MS, RN

Speaker

Kathleen M Guindon, PhD, MS, RN

Kronos Bio, United States

Senior Director, Medical Science Liaison

Rebecca A. Vermeulen, RPh

Speaker

Rebecca A. Vermeulen, RPh

Genentech, A Member of the Roche Group, United States

Vice President, Global Patient Networks | PD Medical Affairs

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