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Session 2: How Does “Patient Centricity” and Endpoint Evaluation Align or Differ?
Session Chair(s)
Michael Lees, MA
Chief Operating Officer and Head of Market Access Strategy
PHMR Ltd, United Kingdom
This session will describe, from the perspective of patient representatives and endpoint experts, the definition of study endpoints and a common understanding of patient centricity when applied to study endpoints. This common understanding of different perspectives will then be used to discuss and agree on how the development of study endpoints can truly take a patient-centric approach – and what this means for decision-makers. The session will close with a discussion on likely future requirements for study endpoints from each of the payers included.
Learning Objective : Upon completion of this session, participant should be able to:- Define endpoint evaluation from the perspective of those who develop these outcomes
- Describe patient centricity from the perspective of a patient advocate/representative and summarize potential implications for study endpoint design
- Justify the need to take a patient-centric approach in the development of study endpoints and identify the implications for decision-makers using study endpoints
Speaker(s)
Patient-Centricity: Practice, Endpoints, and Outcomes
Cynthia Grossman, PhD
FasterCures, A Center of the Milken Institute, United States
Director, Science of Patient Input
Including Patient Experiences in the Development of Study Endpoints
Chad Gwaltney, PhD
Gwaltney Consulting, United States
President
What is Patient-Centricity?
Philip Posner, PhD
Patient Representative, United States
Retired Academic
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