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Session 5 Track 1 & 3: What’s Your Favorite Channel? Dialing up Individualized Communication…An Advisory Board with Customers
Session Chair(s)
Christi Marsh, PharmD
Sr Director Medical Affairs
Marsh Medical Affairs Consulting LLC, United States
Sarika Sood, MD
Sr. Director Global Medical Information
Abbvie, United States
Robin Winter-Sperry, MD
Field Medical Excellence, Global Oncology / International Lead
Pfizer, United States
We invite all medical affairs personnel (MSL, Medical Communications, and Contact Centers) to attend our innovative session about dialing up the best communication channels tailored to enhance communication and transference of knowledge. Our session will be an advisory board-style panel. This panel will consist of three key customer types (MD, allied HCP, consumer, etc.) who will provide insights and feedback regarding how medical affairs colleagues in the industry use different channels to present data. This session is intended to be interactive and engage the attendees to innovate based on the advisory panel feedback, adapting medical affairs and scientific communications’ practices, accordingly.
Learning Objective : At the conclusion of this session, participants should be able to:- Discuss preferred channels and trends for searching for information based on customer type
- Identify the preferences for receiving information by customer type
- Assess for focused areas of innovation for medical affairs and scientific communication channels (search and receipt) to help your teams tailor medical communication in a customer-centric manner
Speaker(s)
Speaker
Evelyn R. Hermes-DeSantis, PharmD
phactMI, United States
Director, Research and Publications
Speaker
Patricia Pagnotta, MSN
Neurology Associates, United States
Nurse Practitioner
Speaker
Chris Maxwell
Patient Advocate, United States
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