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Loews Sapphire Falls Resort

18 mar 2019 11:00 a.m. - 20 mar 2019 1:30 p.m.

6601 Adventure Way,, Orlando, FL 32819

Medical Affairs and Scientific Communications Forum

3 Meetings, 1 Location: Medical Communications, Medical Science Liaisons, Medical Writing

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Session 8 Track 1: Traversing Murky Waters

Session Chair(s)

Maureen Feeney, PharmD, MBA, RPh

Maureen Feeney, PharmD, MBA, RPh

Vice President Scientific Communications and Strategic Alliances

Takeda, United States

The environment medical information operates with in is constantly changing. Companies face increasing challenges to deliver high-quality and impactful materials. This session will discuss several areas that present challenges as we deliver for our customers, including delivering patient medical information, evolving privacy issues, and compendia interactions.

Learning Objective : At the conclusion of this session, participants should be able to:
Describe the complexities and successes delivering patient-centric information through traditional and non-traditional MI channels
Explain the basics of GDPR and implications on current business practices
Discuss the current challenges of compendia interactions

Speaker(s)

Michelle Quinlan, PharmD

Medical Information: A Patient-Centric Approach

Michelle Quinlan, PharmD

Pfizer, Inc., United States

Associate Director, Medical Information

Isabelle C. Widmer, DrMed

Introducing GDPR – Background, Impact, and Implications for Medical Information Teams

Isabelle C. Widmer, DrMed

elytra GmbH, Switzerland

CEO elytra GmbH, Consultant

Jully Kim, PharmD

Compendia Engagements - How do We Demonstrate Value?

Jully Kim, PharmD

Celgene Corporation, United States

Director, Global Medical Information

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