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San Diego Convention Center

23 jun 2019 1:30 p.m. - 23 jun 2019 5:00 p.m.

111 W Harbor Drive, , San Diego, CA 92101 , USA

#37: Patient Literacy 101: Practical Strategies for Improving Your Patient Materials

Instructors

Kelly  Franchetti, RN

Kelly Franchetti, RN

Global Head- Growth and Insights, Savvy Cooperative, United States

Kelly Franchetti has a diverse background comprised of nursing, patient advocacy and clinical research. This broad range of experiences gives her a unique view of patients’ and caregiver’s perspectives in the realm of disease management and treatment. As a critical care nurse for over 20 years, Ms. Franchetti has treated patients from all walks of life and with all manner of illnesses. She has worked directly with patient advocacy initiatives, giving her a keen understanding of how to work with caregivers and patients on decisions regarding care. Ms. Franchetti’s clinical research experience also includes a strong knowledge of the drug development process, giving her exceptional insights that she brings to her pharmaceutical clientele.

Ariel  Rosen, MS

Ariel Rosen, MS

Director, Global Patient Insights, ICON plc., United States

Ariel has over 15 years of wide-ranging experience in clinical research including tenures as a study coordinator at large academic medical centers. She has an MS in Clinical Neuropsychology and spent a large portion of her career focusing on CNS indications. Ariel has extensive experience in clinical trial patient recruitment, as well as patient insights. Ariel helps to develop strategy and execution of patient and caregiver insights projects to gain actionable insights that can empathetically elevate the voices of patients and their loved ones.

Valerie  Martin

Valerie Martin

, ICON plc., United States

Valerie’s career has been centered around leading and managing large-scale, global patient recruitment and retention programs. She also has extensive experience crafting individualized site support initiatives to accelerate enrollment. She prioritizes the needs of each program’s primary stakeholders, and uses that as the lens through which she strategizes and executes programs.

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