Hyatt Regency Bethesda

24 feb 2025 7:00 a.m. - 25 feb 2025 4:20 p.m.

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 1: A Year in Review: Guidance Documents and Enforcement 2024

Session Chair(s)

Micheline  Awad, MBA

Micheline Awad, MBA

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Day One Biopharmaceuticals, United States

This session summarizes the Office of Prescription Drug Promotion's (OPDP) enforcement actions, including an overview of all issued letters, with a focus on two oncology-related letters sent to pharma companies. It will also cover recent key policies, including the misinformation guidance and the CCN rule, emphasizing compliance risks and First Amendment considerations related to the SIUU (Scientific Information for Unsolicited Requests) guidance.

Learning Objective :
  • Identify the FDA's approach to advertising and promotion enforcement
  • Apply lessons learned from recent enforcement actions to current advertising and promotion review
  • Recognize the compliance risks and First Amendment considerations associated with SIUU communications

Speaker(s)

Lisa  Hubbard, RPh, RAC

New Guidance and Enforcement Action for 2024

Lisa Hubbard, RPh, RAC

Opus Regulatory, Inc., United States

Principal Consultant, Regulatory Advertising and Promotion

Heather  Banuelos, JD

New Guidance and Enforcement Action for 2024

Heather Banuelos, JD

King & Spalding LLP, United States

Counsel

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