Hyatt Regency Bethesda

24 feb 2025 7:00 a.m. - 25 feb 2025 4:20 p.m.

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Session 2: Insights from Industry on the Implementation of FDA Policies and Regulations

Session Chair(s)

Nicol Lorraine George, PharmD, RPh

Nicol Lorraine George, PharmD, RPh

Vice President, Promotional Review & Labeling Services

ProPharma Group, United States

This session will provide further FDA insight into policies and regulations and allow for an interactive discussion between FDA and industry on best practices and tools for implementation.

Building on the discussion from Session 1, this session will further explore key FDA policies and regulations that have shaped the industry over the past year. With a focus on best practices and implementation strategies, the session will provide an interactive forum for industry professionals to discuss challenges, share insights, and explore practical approaches to compliance.

Learning Objective :
  • Interpret FDA policies and regulations to help develop compliant prescription drug advertising and promotion
  • Discuss key takeaways and learnings regarding the future of social media, the CCN Final Rule and compliance activities
  • Identify common pitfalls with prescription drug promotion and discuss tools and strategies to address them

Speaker(s)

Lisa  Hubbard, RPh, RAC

Insights from the Industry on Implementation – Policies and Regulations

Lisa Hubbard, RPh, RAC

Opus Regulatory, Inc., United States

Principal Consultant, Regulatory Advertising and Promotion

Josephine  Secnik, MBA, MS

Insights from the Industry on Implementation – Policies and Regulations

Josephine Secnik, MBA, MS

Eli Lilly and Company, United States

Executive Director – Product Communications Regulatory Affairs

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