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Hyatt Regency Bethesda

24 feb 2025 7:00 a.m. - 25 feb 2025 4:20 p.m.

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 10: Ad Promo in the Age of AI - Balancing Innovation with Compliance

Session Chair(s)

Georgina  Lee, PharmD

Georgina Lee, PharmD

Executive Director, Regulatory Advertising and Promotion

Sage Therapeutics, United States

Virginia  Foley

Virginia Foley

VP Regulatory, Life Sciences & Healthcare

Constellation, United States

Zoe  Dunn

Zoe Dunn

President & CEO

Hale Advisors, Inc., United States

Get ready to explore the future of Ad Promo in a world powered by AI! This session dives into how the role of Ad Promo is evolving as AI and Large Language Models (LLMs) reshape the content creation and review landscape. We’ll unpack the regulatory considerations essential for reviewing AI-generated content and the nuances of training LLMs to ensure quality and compliance. Discover how AI-driven efficiencies can accelerate the MLR review process, empowering teams with faster "Green Light/Yellow Light/Red Light" decision-making, while balancing company risk tolerance and the indispensable role of human oversight. Plus, we’ll examine the power of AI in localizing global content—tailoring marketing materials to align with diverse regional and cultural requirements. Join us for a dynamic session where technology meets regulatory savvy!

Learning Objective : At the conclusion of this session, participants should be able to:
  • Analyze the potential impact to Ad Promo and the existing review process
  • Initiate training an LLM
  • Utilize AI in a global-to-local capacity

Speaker(s)

Representative Invited

Speaker

Representative Invited

Hyman Phelps & McNamara P.C., United States

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