Advertising and Promotion Regulatory Affairs Conference

Get ready to explore the future of Ad Promo in a world powered by AI! This session dives into how the role of Ad Promo is evolving as AI and Large Language Models (LLMs) reshape the content creation and review landscape. We’ll unpack the regulatory considerations essential for reviewing AI-generated content and the nuances of training LLMs to ensure quality and compliance. Discover how AI-driven efficiencies can accelerate the MLR review process, empowering teams with faster "Green Light/Yellow Light/Red Light" decision-making, while balancing company risk tolerance and the indispensable role of human oversight. Plus, we’ll examine the power of AI in localizing global content—tailoring marketing materials to align with diverse regional and cultural requirements. Join us for a dynamic session where technology meets regulatory savvy!