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Hyatt Regency Bethesda

24 feb 2025 7:00 a.m. - 25 feb 2025 4:20 p.m.

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 7: Disease Awareness Campaigns - Best Practices and What to Avoid

Session Chair(s)

Nicol Lorraine George, PharmD, RPh

Nicol Lorraine George, PharmD, RPh

Vice President, Promotional Review & Labeling Services

ProPharma Group, United States

Disease awareness campaigns are essential for informing healthcare professionals (HCPs) and patients. These campaigns highlight disease signs and symptoms, reduce stigma, and encourage proactive health management, enabling timely medical advice. For HCPs, they open dialogue with patients, promote health screenings, and share new insights, especially for rare diseases. This session explores best practices from pre-launch to post-launch, covering media, social channels, and HCP influencer safeguards, focusing on disease education without crossing into treatment promotion.

Learning Objective :
  • Use best practice recommendations to use disease awareness campaigns leading into anticipated drug approval
  • Identify disease awareness education for HCPs and patients versus implied or expressed treatment claims to ensure compliance
  • Analyze real-world examples of successful disease awareness HCP Influencer campaigns

Speaker(s)

Adam  Goodcoff, DO

Speaker

Adam Goodcoff, DO

MedFluencers, United States

Chief Executive Officer and Co-Founder

Kevin  Hollister, MBA, MPH, MS

Speaker

Kevin Hollister, MBA, MPH, MS

Alexion, United States

Head of Advertising and Promotional Compliance

Joshua  Simon, MBA

Joshua Simon, MBA

CMI Media Group, United States

SVP, Social Center of Excellence

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