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Hyatt Regency Bethesda

24 feb 2025 7:00 a.m. - 25 feb 2025 4:20 p.m.

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 8: Promoting to Special Populations: Beginning with the End in Mind

Session Chair(s)

Moulakshi  Roychowdhury, JD, PharmD

Moulakshi Roychowdhury, JD, PharmD

Global Head, Regulatory Affairs, Advertising & Promotion, Allergan Aesthetics

AbbVie, United States

As the practice of Medicine becomes more individualized, so must the generation of data to make claims as well as how we reach our special target populations. This session will explore legislative mandates for clinical trial diversity, which will lead to the generation of data for product approval and promotion. We will also explore how patients and generations are evolving in how they seek and digest information and its direct impact on how companies promote to appropriately reach their target audiences, potentially requiring new methods for adequate provision. This session will lead the audience to think more strategically about how to meet our special populations where they are seeking information within the bounds of regulations.

Learning Objective :
  • Analyze existing legislation for clinical trial diversity to generate data for promotion
  • Evaluate whether we are reaching special populations when and where they are seeking product information
  • Assess promotional opportunities and identify alternative methods to provide adequate provision to younger audiences (e.g., QR codes vs. paper)

Speaker(s)

Denise  Sanchez, JD, MA, MS

Speaker

Denise Sanchez, JD, MA, MS

Opus Regulatory Inc., United States

Principal Consultant

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