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The Westin Boston Seaport District

10 mar 2025 8:00 a.m. - 12 mar 2025 12:30 p.m.

425 Summer Street, Boston, MA 02210, USA

Medical Affairs and Scientific Communications Forum

The longest running neutral forum cultivating interdepartmental relationships in medical affairs.

Early Bird Rates Expire

DAYS

HOURS

MINUTES

SECONDS

Session 4: Plenary Session: Reimagining the World of Medical Writing, MedCom, and Field Medical: AI/GenAI as the Game Changers

Session Chair(s)

Nimita  Limaye, PhD

Nimita Limaye, PhD

Research Vice President, Life Sciences R&D Strategy and Technology

IDC, United States

Sarah  Jarvis, MBA

Sarah Jarvis, MBA

Global Medical Affairs Lead

ZS, United States

This session will discuss how technology players, CROs, and life sciences companies are leveraging AI/GenAI to transform Medical Writing, MedCom, and Field Medical operations. It will dig into some of the implementation challenges, the AI identity threat, change management, key strategies for driving success, and the outcomes achieved.

Learning Objective :
  • Implementation challenges in trying to embed AI/GenAI in Medical Writing, MedCom, and Field Medical operations
  • The AI identity threat and how to address the same
  • Key strategies for driving success and outcomes achieved

Speaker(s)

Sidd  Bhattacharya, MBA

Speaker

Sidd Bhattacharya, MBA

PwC, United States

Partner, Generative AI Leader, Pharma and Life-Sciences

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