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Session 10 Track 3: KOL Engagement Strategies: Best Practices in External Engagement
Session Chair(s)
Richard Swank, PhD
Founder
Scientific Engagement LLC, United States
Field Medical teams are expected to engage external stakeholders to help companies understand and shape clinical understanding and decision making. Expectations of MSL impact shift with lifecycle management changes, from developing opinion leader relationships prior to approval, to managing deeper local HCP engagement in the years post-launch. This session will delve into bast practices in translating strategy into actionable field-medical tactics, emerging approaches in using technology and tools, and improving OL management with an aim of sharing practical tips.
Learning Objective : - Evaluate approaches in life cycle management of field medical resources to uncover how opinion leaders needs change over time, and to develop specific approaches in managing opinion leader relationships
- Share best practices in aligning field medical teams to understand and translate strategy into meaningful opinion leader engagement
- Identify how field medical feedback can inform and influence subsequent field medical strategy
Speaker(s)
Speaker
Representative Invited
Annexon Biosciences, United States
Speaker
Joanna Gonsalves, PhD
Amgen, United States
Executive Director, Field Medical Excellence
Speaker
Representative Invited
Gilead, United States
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