Advertising and Promotion Regulatory Affairs Conference

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Session 10 Track A: Best Practices for Ad Promo Launch Strategy

Session Chair(s)

Micheline Awad, MBA

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Day One Biopharmaceuticals, United States

This session will focus on providing insights and best practices as well as tips on overcoming challenges, managing launch teams, and developing senior management support for a successful product launch for small companies preparing to launch their first product or experienced companies looking to improve their launch strategies.

Learning Objective : At the conclusion of this session, participants should be able to:
Provide brief overview and helpful tips for launch strategies (Normal and Subpart E/H)
Identify factors that contribute to a successful launch including cross-functional team collaboration and senior management support
Leverage cross-functional team experiences and focus on roles and responsibilities

Speaker(s)

Launch Success - Planning, Planning, Planning!

Robert F. Quinn

AstraZeneca, United States

Director Promotional Regulatory Affairs- Oncology

Launch Execution - Team Dynamics

Eileen Valenta, MBA

Valenta Consulting , United States

President

Planning for Success

Blythe Buchanan

Corium, LLC, United States

VP, Head of Regulatory Affairs