Medical Affairs and Scientific Communications Forum

3 Tracks (Medical Communication, Medical Writing, and Field Medical) + 1 Location = A cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

戻る Agenda

Session 1: Opening Keynote Address - Design Thinking for Healthcare Revolution: Crafting Patient-Centric Medical Solutions

Session Chair(s)

Karen Tilstra

Published Author, Founder and President

Creativity Effect, United States

Karen is responsible for the first-of-its-kind design thinking lab in healthcare, education, pro-sports, and government sectors. She co-developed the nation's inaugural undergraduate program in Innovation and Social Entrepreneurship at Rollins College. Karen also co-created two innovative leadership programs – The Revolutionaries, as well as the Orchard Model of Innovation. A two-time TEDx speaker with an extensive speaking portfolio, Karen and her team have successfully completed 610+ Design Thinking projects, earning three innovation awards.

This presentation will delve into specific case studies where design thinking has significantly improved patient experiences and outcomes in healthcare, illustrating the power of human-centered design in a medical context.