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Session 2 Track 1: Navigating the Changing Medical Communications Landscape: Evolving to Meet the Needs of the Future
Session Chair(s)
Robert Tamburri, PharmD, MBA
Director, Medical Information
Johnson & Johnson, United States
As the Medical Communications landscape continues to rapidly evolve, the current strategies and “ways of working” as Medical Communications professionals must also evolve. In this session we will hear from industry leaders who will provide an overview of some of the key drivers and factors that are contributing to the evolving landscape. We will also gain some insight into new technologies and strategies that are being implemented across the industry. This session will provide an overview and set the stage for specific detailed discussions in subsequent sessions.
Learning Objective :
- Identify factors that contribute to the evolving Medical Communications landscape
- Evaluate new technologies and models that are being employed
- Discuss strategies on how to prepare for evolution in your area of support
Speaker(s)
Speaker
Jenny Reid-Young
Inizio Engage, United Kingdom
Vice President, Global Medical Information
Speaker
Leena Jindia, PharmD, MS
Johnson & Johnson, United States
Senior Director, Medical Information