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Session 7 Track 3: Data-Driven Resource Planning for Field Medical
Session Chair(s)
Sarah Jarvis, MBA
Global Medical Affairs Lead
ZS, United States
Our workshop addresses the need for innovation in Field Medical resource allocation as more traditional methods based on geographical alignment and KOL tiering face limitations. Through interactive case studies and expert discussions, participants will scrutinize challenges in current methods and explore the potential of data analytics to customize resource allocation and engagement planning. The workshop format includes panel discussions, breakout activities with case studies, and knowledge-sharing segments on best practices. Participants will leave empowered to implement data-driven resource planning and tailored engagement strategies for improved outcomes.
Learning Objective : - Recognize challenges with historical and current resourcing methods and where we can make improvements
- Identify how data and analytics can be leveraged to more strategically deploy field resources in a targeted manner
- Discuss the impact regional and local engagement strategies for meeting needs of clinicians and other stakeholder groups
Speaker(s)
Speaker
Jon Gonzales, PhD
ZS Associates, United States
Field Medical Capabilities Lead
Speaker
Rick Jarecke, PharmD
Sumitovant, United States
Executive Director, Medical Affairs Field, Women’s Health & Urology
Speaker
Sahar Javaherian, PhD, MSc
Jazz Pharma, United States
National Director, US Medical Affairs Oncology