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Session 8 Track 1: Spotlight on Scientific Communication: Strategies for Demonstrating Value to Leadership
Session Chair(s)
Darshan Kulkarni, JD, PharmD, MS
Principal Attorney
The Kulkarni Law Firm, United States
This session will delve into the evolving role of medical affairs (MA) professionals, transitioning from traditional operators to strategic conductors. It will highlight the significance of MA in supporting patient outcomes and the overall impact on healthcare strategies. Key discussions will include embracing digital innovations, the necessity for MA professionals to comply with eveolving guidances, regulations and law, and the necessity for MA strategic communication. Special emphasis will be placed on how to effectively demonstrate their department's value to senior leadership and the organization.
Learning Objective : - Recognize how medical affairs (MA) professionals are transitioning from data handlers to strategic influencer
- Identify MA strategies to support patient-focused care
- Describe the compliance elements necessary to enhancing MA effectiveness
- Discuss the value of MA within organizations
Speaker(s)
Speaker
Purvi Dunn, MEd, MPA, PMP
EMD Serono, United States
Director, Capability Building Leadership Excellence
Speaker
Randy Levitt, PhD
Paladin Pharma Inc., Canada
Director, Pharmacovigilance and Medical Affairs
Sonia Sandhu, PharmD
Gilead Sciences, Inc., United States
Senior Director, Medical Information