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Hyatt Regency Bethesda

2025年2月24日 (月) 午前 7:00 - 2025年2月25日 (火) 午後 4:20

One Bethesda Metro Center, 7400 Wisconsin Avenue, Bethesda, MD 20814-5326

Advertising and Promotion Regulatory Affairs Conference

Advancing Advertising and Promotion in the Age of Innovation

Early Bird Registration Expires

DAYS

HOURS

MINUTES

SECONDS

Session 9: Ad Promo’s Role in Early Cross-Functional Planning

Session Chair(s)

Zoe  Dunn

Zoe Dunn

President & CEO

Hale Advisors, Inc., United States

Micheline  Awad, MBA

Micheline Awad, MBA

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Day One Biopharmaceuticals, United States

Empower your promotional strategies with compliance at the forefront by integrating AdPromo regulatory insights from the very beginning to support innovative brand planning. In this session, we’ll explore how to involve regulatory AdPromo early in the development process from labeling to promotional materials to help transform brand planning and open new doors for impactful, compliant messaging. Join industry experts as they reveal strategies to streamline collaboration between cross-functional teams to avoid roadblocks and boost commercial success. Don’t miss this chance to discover how early AdPromo regulatory involvement can turn potential challenges into effective, groundbreaking campaigns that stay ahead of the curve!

Learning Objective : At the conclusion of this session, participants should be able to:
  • Understand the Benefits of Early AdPromo Regulatory Involvement
  • Identify Effective Collaboration Strategies
  • Explore the Full Lifecycle Impact of Compliance

Speaker(s)

Zoe  Dunn

Speaker

Zoe Dunn

Hale Advisors, Inc., United States

President & CEO

Janet  Gottlieb, PhD

Speaker

Janet Gottlieb, PhD

Canopy Life Sciences, United States

Head of Medical Review Solutions

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