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Session 5C: Medical Communication Compliance, Including Use of Social Media
Session Chair(s)
Rania Gaspo, PhD
Director, Global Therapy Area Team Lead, External Medical Communications
Pfizer Inc, Canada
This session will discuss medical communication compliance from the Americas perspective. Canadian medical information websites are important resources to communicate balanced and accurate medical information to health care providers on prescription medicines, while social media can be used by medical information departments as a strategic channel to increase awareness. Join this session to learn how to effectively leverage your companies communication channels.
Speaker(s)
Canada Medical Information (MI) Industry Websites: How Usable Are They Across The Industry? A Bonus: The Impact Of Social Media Posts Within Pfizer Canada, Mexico, and Brazil
Rania Gaspo, PhD
Pfizer Inc, Canada
Director, Global Therapy Area Team Lead, External Medical Communications
How To Determine Whether Your Activities Related To Medical Communications Cross into The Realm Of Drug Advertising
Patrick Massad
Pharmaceutical Advertising Advisory Board (PAAB), Canada
Deputy Commissioner
What are the Possible Applications of Social Media Within Medical Communications? What To Consider?
Mai-Loan Leha, MPharm, MSc
Bristol-Myers Squibb, Canada
Medical Information, Canada Lead