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Bethesda North Marriott Hotel and Conference Center

2018 年 03 月 08 日 7:00 上午 - 2018 年 03 月 09 日 3:00 下午

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 4 Track A: Addressing the Multi-Screen World: Promotional Challenges of New and Emerging Technologies

Session Chair(s)

Dale  Cooke, JD, MA

Dale Cooke, JD, MA

President

Phillycooke Consulting, United States

Patients, caregivers, and HCPs are dividing their attention among all of their devices; and that means reaching the right audience means providing messaging anywhere and anytime people want it. This has proved challenging for pharmaceutical companies. This session will address some of the more recent developments in multi-screen messaging and provide you with the information you need to ensure compliance of your communications, including the issues of advertising/promotional challenges inside mobile apps, multi-device tracking and privacy concerns, and point of care promotional communications and their integration into a broader campaign.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Recognize the differences and nuances of evaluating mobile promotional efforts
  • Discuss unique questions to ask about mobile marketing efforts, especially regarding targeting
  • Integrate new and emerging platforms into traditional campaigns

Speaker(s)

Dale  Cooke, JD, MA

Dale Cooke, JD, MA

Phillycooke Consulting, United States

President

Kristi L. Wolff

Panelist

Kristi L. Wolff

Kelley Drye & Warren LLP, United States

Partner

Geoff   McCleary

Panelist

Geoff McCleary

PricewaterhouseCoopers, United States

Mobile & Connected Health Executive, Director Digital Health

Julie  Cain

Panelist

Julie Cain

PatientPoint, United States

Vice President, Product Strategy

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