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Session 4 Track A: Addressing the Multi-Screen World: Promotional Challenges of New and Emerging Technologies
Session Chair(s)
Dale Cooke, JD, MA
President
Phillycooke Consulting, United States
Patients, caregivers, and HCPs are dividing their attention among all of their devices; and that means reaching the right audience means providing messaging anywhere and anytime people want it. This has proved challenging for pharmaceutical companies. This session will address some of the more recent developments in multi-screen messaging and provide you with the information you need to ensure compliance of your communications, including the issues of advertising/promotional challenges inside mobile apps, multi-device tracking and privacy concerns, and point of care promotional communications and their integration into a broader campaign.
Learning Objective : At the conclusion of this session, participants should be able to: - Recognize the differences and nuances of evaluating mobile promotional efforts
- Discuss unique questions to ask about mobile marketing efforts, especially regarding targeting
- Integrate new and emerging platforms into traditional campaigns
Speaker(s)
Dale Cooke, JD, MA
Phillycooke Consulting, United States
President
Panelist
Kristi L. Wolff
Kelley Drye & Warren LLP, United States
Partner
Panelist
Geoff McCleary
PricewaterhouseCoopers, United States
Mobile & Connected Health Executive, Director Digital Health
Panelist
Julie Cain
PatientPoint, United States
Vice President, Product Strategy