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Session 7: OPDP Research Panel
Session Chair(s)
Glenn N. Byrd, MBA
President
GByrd Ad-Promo Solutions, LLC, United States
Individual FDA/OPDP researchers will present topics of their own research and will highlight plans for upcoming research. Gain a better understanding of the FDA/OPDP Research program and how it may contribute to knowledge, guidance, and policy development.
Learning Objective : At the conclusion of this session, participants should be able to: - Describe the holistic research agenda of FDA/OPDP
- Identify individual topic areas and how they fit together
- Review results of recent research
Speaker(s)
Research Update and Preview from OPDP
Kathryn Aikin, PhD, MS
FDA, United States
Senior Social Science Analyst, Research Team Lead, OPDP, CDER
Who’s Watching and How is it Structured: The Major Statement in DTC Television Ads
Amie O'Donoghue, PhD
FDA, United States
Social Science Analyst, OPDP, OMP, CDER
A Content Analysis of the Major Statement in DTC Television Ads
Helen W. Sullivan, PhD, MPH
FDA, United States
Social Science Analyst, OPDP, OMP, CDER