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Session 3 Track 1/3: It Takes a Village: Collaboration for One Medical Voice
Session Chair(s)
Rebecca Falcone, PharmD
Global Medical Information Systems, Insights and Omnichannel Lead
Sanofi, United States
Jim Wilkinson, PhD
U.S. Medical Affairs Lead, Medical Affairs & Evidence Generation
Argenx, United States
In order to fully visualize the 360 degree view of the customer, medical affairs teams must effectively collaborate to share insights, create medical strategies, and develop materials. This session will highlight the value that collaboration can bring between Medical Information, Field Medical (MSLs), Health Outcomes, and Scientific Communications to provide one medical voice. The importance of collaborations between internal stakeholders to align on external engagements and deliverables will be discussed.
Learning Objective : At the conclusion of this session, participants should be able to:
- Explain the necessary collaborations between HEOR and Medical Affairs to provide a value story for Payers
- Describe the value of a highly collaborative global team including MSLs, Medical Information, and Scientific Communications for the creation of MSL strategy, tactical plans, training plans, and medical resources
- Identify best practices for creating a collaborative team
Speaker(s)
Speaker
Donna Booth, PharmD
GlaxoSmithKline, United States
Head, Field Medical Accounts-East, US Medical Affairs
Speaker
Jennifer Slade, PharmD
Novartis Pharmaceuticals, United States
Senior Director, Global Lead MSLs