Medical Affairs and Scientific Communications Forum

3 Tracks (Medical Communication, Medical Writing, and Field Medical) + 1 Location = A cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

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Session 3 Track 1 : Strategies for Generating and Sharing Medical Information Insights

Session Chair(s)

Elizabeth Froom, PharmD, RPh

Senior Director, Medical Writing and Healthcare Communications

Evidera, United States

The goal of this session is to discuss strategies for generating medical information insights and sharing them effectively across Medical Affairs and other internal teams. Practical case examples of learnings and challenges will be provided.

Learning Objective : At the conclusion of this session, participants should be able to:
Discuss innovative approaches and techniques for identifying insights
Develop strategies for sharing insights and examine the integration of insights across Medical Affairs functions

Discuss how to effectively demonstrate the value of actionable insights and their impact on other internal teams

Speaker(s)

Generating Medical Information Insights

Denise Staley, PharmD

PPD, United States

Director, Operations

Medical Affairs and the Insights Gold Mine

Natalie Gearhart, PharmD

Johnson and Johnson, United States

Associate Director, External Engagement Strategy, Medical Affairs