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Disney’s Coronado Springs Resort

2024 年 03 月 06 日 7:00 上午 - 2024 年 03 月 08 日 12:30 下午

1001 West Buena Vista Drive, Lake Buena Vista, FL 32830, USA

Medical Affairs and Scientific Communications Forum

3 Tracks (Medical Communication, Medical Writing, and Field Medical) + 1 Location = A cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

Session 5 Track 1: Next-Gen MedInfo: Empowering Scientific Communications Through AI and Voice Technology

Session Chair(s)

Marie-Ange  Noue, PhD

Marie-Ange Noue, PhD

Senior Director, Head of Scientific Communications

EMD Serono, Canada

Embark on a journey through the landscape of Artificial Intelligence (AI) as it revolutionizes medical information and scientific communications. This session will provide an in-depth analysis of how AI technologies like NLP, machine learning, and voice recognition are innovating the field with practical applications ranging from writing standard response documents (SRDs) to deploying chatbots and intelligent voice assistants. Discover how tools like ChatGPT enhance efficiency and accuracy; in particular, delve into the specifics of how two MedInfo contact centers have harnessed ChatGPT for efficiency and voice AI for enhanced call steering and inquiry response, setting new benchmarks in scientific communications.

Learning Objective :
  • Identify AI technologies currently applied in scientific communications, supported by a clear understanding of their functional impact as evidenced by real-world use cases
  • Evaluate the effectiveness of AI applications in their operations, aiming to formulate at least two measurable improvement metrics
  • Outline a strategic roadmap for integrating AI into their MedInfo processes

Speaker(s)

John  Jones, MBA

Medical Response Authoring Assistance using Artificial Intelligence

John Jones, MBA

PhactMI, United States

Technology Director

Anthony  Villanova, PharmD

Voice Recognition AI: A MedInfo Contact Center Adopts Virtual Agent for Call Steering and Inquiry Response

Anthony Villanova, PharmD

Amgen, United States

Director, Medical Information

Benedicte  Perreault, MSc

Use of an Intelligent Voice Assistant in Medical Information

Benedicte Perreault, MSc

Pfizer, Canada

Medical Information Scientist

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