Medical Affairs and Scientific Communications Forum

3 Tracks (Medical Communication, Medical Writing, and Field Medical) + 1 Location = A cross-functional experience for knowledge sharing, integrated thought leadership, and proactive networking.

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Session 7 Track 1: Effective Customer Engagement Strategies for Patients & HCPs

Session Chair(s)

Hanady Elhadidy, PharmD

Senior Director, Global Customer Engagement

Bristol Myers Squibb, United States

This session aims to explore various principles in effective customer engagement, whether engaging with patients or HCPs, including: Tools, Strategies, and Innovation.

Learning Objective : At the conclusion of this session, participants should be able to:
Identify innovative tools and technology that enable a better customer engagement experience
Discuss principles that lead to effective engagement of patients and HCPs
Evaluate tools that enhance the delivery of MI to patients and HCPs

Speaker(s)

Medical Omnichannel: Elevating HCP-centricity, Engagement, and Connected Experiences

Jones Jaick, MBA

ZS Associates, United States

Associate Principal

Speaker

Rebecca Burns, PharmD, PhD, RPh

UBC, Inc., United States

Head of US Medical Affairs, Epilepsy and Rare Syndromes

Speaker

Sheryl Johnson, PharmD

Alphanumeric, United States

Senior Director of NA Operations

Medical Affairs and Scientific Communications Forum

Session 7 Track 1: Effective Customer Engagement Strategies for Patients & HCPs

Session Chair(s)

Hanady Elhadidy, PharmD

Speaker(s)

Medical Omnichannel: Elevating HCP-centricity, Engagement, and Connected Experiences

Speaker

Speaker

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