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Session 10 Track 1: Navigating the Multichannel Frontier in Medical Communications
Session Chair(s)
Truc Dinh, PharmD
Associate Director, Global Medical Information
Gilead Sciences, Inc., United States
This session will explore the strategic use of multichannel approaches within the pharmaceutical industry, particularly from the perspective of Medical Information landscape. Attendees will gain insights into three case studies where multichannel strategies have significantly impacted customer engagement. The speakers will share valuable learnings, addressing best practices and challenges encountered in implementing multichannel communications strategies within Medical Information.
Learning Objective : - Discuss the strategic utilization of multichannel approaches for Medical Information
- Examine three case studies illustrating the impact of multichannel strategies on enhancing customer engagement
- Evaluate best practices and challenges associated with implementing multichannel communication strategies within Medical Information
Speaker(s)
The Multichannel Journey
Robert Hunter, PharmD
EMD Serono, United States
Director, North America Medical Information
Beyond the Self-service Portal
Rebecca Falcone, PharmD
Sanofi, United States
Global Medical Information Systems, Insights and Omnichannel Lead
From Search to Clinical Decisions: Empowering HCPs with Med Info through SEO
Joy Yee, PharmD
Gilead Sciences, Inc., United States
Associate Director, Global Medical Information