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Session 4, Track C: Customer Engagement and Insights
Session Chair(s)
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
To make the Medical Information service available to more health professionals, not only Key Opinion Leaders (KOLs), it is essential to implement a multi-faceted approach. This can involve leveraging various channels and different professionals to act as internal ambassadors of medical information. Adapting communication styles for different stakeholders, including healthcare professionals (HCPs) and non-HCPs, is fundamental to effective medical information dissemination.
Learning Objective : - How to make the Medical Information service available to more health professionals, not only KOLs
- How other medical professionals – MSL, Medical Manager and non-medical professionals – Sales Force can be internal ambassadors of Medical information
- Adapting communication styles for different stakeholders: HCP and non-HCP
Speaker(s)
Enhancing Medical Information Services: Medical Information Solutions for HCPs with LATAM as a Key Player
Ana Carolina Adame
Takeda, Brazil