Latin America Annual Meeting

Take advantage of opportunities for networking and knowledge sharing with key stakeholders influencing the advancement and implementation of initiatives in Latin America.

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Session 5, Track C: Innovation in Artificial Intelligence (AI) and Technology for MASC

Session Chair(s)

Marta Avellar

Medical Information Head, Latin America and North America Medical Information

Takeda, Brazil

Patricia A. Vieira, PMP

MI Content & Cross-Therapy Area Lead, Emerging Markets and China Medical Informa

Pfizer, Brazil

This session will dive into the realm of AI and technology applications in the medical information landscape. Participants will explore the definition and practical applications of AI in daily activities, examine real cases from Latin America, assess the trending digital landscape, and discuss how Medical Information (MI) can leverage technology advancements. Legal and compliance considerations will also be addressed to ensure ethical and regulatory adherence in the evolving technological landscape of medical information.

Learning Objective :
Define AI and explore its practical applications in MI daily activities
Analyze real cases from Latin America to understand the implementation of AI in MI

Evaluate the digital landscape to determine trends and opportunities for MI involvement and contribution
Examine legal and compliance considerations related to the use of AI and technology in the MI field