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Session 6 Plenary: Advancements in Patient Safety and Centricity in the Pharmaceutical Industry: Empowering and Engaging Better Healthcare
Session Chair(s)
Raphael Elmadjian Pareschi, PharmD, MBA
Patient Safety Lead/ Head of Pharmacovigilance Brazil
Roche, Brazil
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
Susan Koepke, MBA
Head of Regulatory Affairs LATAM
EMD Serono, Inc., United States
Effective communication strategies with patients are crucial to combat misinformation, enable stakeholders to make informed decisions, and enhance their experience with medicinal products. By providing accurate and clear information, addressing concerns, and promoting health literacy, patients can be empowered to take an active role in their healthcare.
Learning Objective : - Gain insights on methods to bring patients at the core of their decision-making process in the pharma industry
- Identify the importance of having the patient's perspective as a crucial of pharma industry strategy
- Identify opportunities for e-labeling initiatives to inform better outcomes for patients
Speaker(s)
Susan Koepke, MBA
EMD Serono, Inc., United States
Head of Regulatory Affairs LATAM