Latin America Annual Meeting

Take advantage of opportunities for networking and knowledge sharing with key stakeholders influencing the advancement and implementation of initiatives in Latin America.

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Session 7, Track C: Areas of Focus and Skills: Training, Medical Information as a Strategic Partner and Internal Communication

Session Chair(s)

Barbara Nardi, PharmD

Global Director - Medical Communications

Thermo Fisher Scientific, Brazil

Vivienne Carduz Castilho, AHIP, RAC

Medical Affairs Manager

Libbs Farmacêutica, Brazil

Placing Medical Information (MI) as a strategic partner involves recognizing its potential to contribute to organizational goals and decision-making processes. By leveraging strategic data in a highly regulated environment, MI can become a valuable tool for generating insights and driving evidence-based decision making.

Learning Objective :
Gain insights on how to position MI as a strategic partner
Identify how other departments can use the MI information and its impact on Regulatory Affairs, Clinical Trials and Quality
Adapt communication styles for different stakeholders such as HCPs and non-HCPs