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Session 3: Evolution of DTC Promotion
Session Chair(s)
Anthony Genovese, PharmD
Group Leader, Regulatory Advertising and Promotion
Johnson and Johnson, United States
Lynn Bowen, PhD
Vice President, Regulatory Affairs Advertising Promotion & Labeling
Alkermes, Inc., United States
This engaging session will explore the dynamic landscape of direct-to-consumer (DTC) promotion, highlighting current trends and future implications. Industry experts will provide insights into the evolving DTC strategies, particularly in response to regulatory changes and technological advances.
Learning Objective : - Examine the digital transformation in DTC strategies, including social media advertising
- Evaluate the complexities in assessment of CFL claims for consumer audiences
- Apply best practices related to broadcast ads and identify broadcast-like technologies where similar principles may apply
Speaker(s)
Speaker
Shruti Gadhia, PharmD
Kyowa Kirin, United States
Senior Director, Head of Regulatory Affairs Advertising and Promotion Compliance
Speaker
Representative Invited
Sidley Austin LLP, United States
Best Practices for Broadcast Ads in the CCN Era
Timothy Candy, PharmD, MS
Opus Regulatory Inc, United States
RA Consultant