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Session 10: Ad Promo in the Age of AI - Balancing Innovation with Compliance
Session Chair(s)
Georgina Lee, PharmD
Executive Director, Regulatory Advertising and Promotion
Sage Therapeutics, United States
Virginia Foley
VP Regulatory, Life Sciences & Healthcare
Constellation, United States
Zoe Dunn
President & CEO
Hale Advisors, Inc., United States
Get ready to explore the future of Ad Promo in a world powered by AI! This session dives into how the role of Ad Promo is evolving as AI and Large Language Models (LLMs) reshape the content creation and review landscape. We’ll unpack the regulatory considerations essential for reviewing AI-generated content and the nuances of training LLMs to ensure quality and compliance. Discover how AI-driven efficiencies can accelerate the MLR review process, empowering teams with faster "Green Light/Yellow Light/Red Light" decision-making, while balancing company risk tolerance and the indispensable role of human oversight. Plus, we’ll examine the power of AI in localizing global content—tailoring marketing materials to align with diverse regional and cultural requirements. Join us for a dynamic session where technology meets regulatory savvy!
Learning Objective : At the conclusion of this session, participants should be able to:- Analyze the potential impact to Ad Promo and the existing review process
- Initiate training an LLM
- Utilize AI in a global-to-local capacity
Speaker(s)
Speaker
Representative Invited
Hyman Phelps & McNamara P.C., United States