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Session 4: Plenary Session: Reimagining the World of Medical Writing, MedCom, and Field Medical: AI/GenAI as the Game Changers
Session Chair(s)
Nimita Limaye, PhD
Research Vice President, Life Sciences R&D Strategy and Technology
IDC, United States
Sarah Jarvis, MBA
Global Medical Affairs Lead
ZS, United States
This session will discuss how technology players, CROs, and life sciences companies are leveraging AI/GenAI to transform Medical Writing, MedCom, and Field Medical operations. It will dig into some of the implementation challenges, the AI identity threat, change management, key strategies for driving success, and the outcomes achieved.
Learning Objective : - Implementation challenges in trying to embed AI/GenAI in Medical Writing, MedCom, and Field Medical operations
- The AI identity threat and how to address the same
- Key strategies for driving success and outcomes achieved
Speaker(s)
Speaker
Sidd Bhattacharya, MBA
PwC, United States
Partner, Generative AI Leader, Pharma and Life-Sciences