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Session 6 Track 3: Unlocking the Power of Medical Insights to Inform Strategy and Take Action
Session Chair(s)
Jim Wilkinson, PhD
U.S. Medical Affairs Lead, Medical Affairs & Evidence Generation
Argenx, United States
To help accelerate implementation of clinical evidence into clinical practice, medical insights capabilities must evolve to realize the true value to the healthcare ecosystem. Most organizations can find it a significant challenge to identify real insights and link them to actions to demonstrate their impact. Optimizing data and advanced analytics, along with staff training, will be critical to driving data-driven decisions based upon meaningful insights. In this session, we will explore how a successful insights capability has the power to create real impact that leverages actionable insights to drive patient outcomes.
Learning Objective : - Evaluate the current methods for collecting and analyzing medical insights within Medical Affairs
- Facilitate a discussion on best practices and inherent challenges when collecting and evaluating medical insights and linking them to actionable data-driven decisions
- Identify areas in the process where technology can help and areas where human touchpoints are needed to contextualize and create meaningful impact
Speaker(s)
Speaker
Rico Calara, PhD
Argenx, United States
Director, Medical Insights
Speaker
Seth Tyree, MS
Sorcero, United States
Senior Director, Product Management