Medical Affairs and Scientific Communications Forum

The longest running neutral forum cultivating interdepartmental relationships in medical affairs.

Early Bird Rates Expire

DAYS

HOURS

MINUTES

SECONDS

Send Email 1.888.257.6457

返回 Agenda

Session 10 Track 1: Scientific Storytelling

Session Chair(s)

Christina Nixon, PhD

Senior Director, Medical and Scientific Communications

Alphanumeric, United States

In an age of information overload, communicating scientific data in an appealing way that supports understanding is a valuable skill. Through scientific storytelling, medical communications professionals have an effective tool to combat misinformation, foster trust, and expand reach to a broader audience.

Learning Objective : At the conclusion of this session, participants should be able to:
Define the elements needed for an impactful scientific story

Apply the principles of scientific storytelling to their content development workflows

Identify opportunities to correct misinformation

Speaker(s)

Misinformation and What Medical Information Can Do

Evelyn R. Hermes-DeSantis, PharmD

phactMI, United States

Director, Research and Publications

From Complexity to Clarity: Using storytelling for Clear Communication and Combating Misinformation

Pooja Srivastava Banerjee, MPharm

Krystelis Ltd, India

Senior Director, Medical Communications