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Session 9 Track 1: The Future of Medical Communication
Session Chair(s)
Joanna Rizos, MBA, RPh
Associate Director, Medical Affairs
Eli Lilly Canada Inc., Canada
Join us for an enlightening panel discussion that explores the future of medical communication by breaking down borders and enhancing accessibility to credible medical information for healthcare professionals (HCPs) and patients worldwide. Discover how MILE (Europe), PVN-MI (Canada), and PhactMI (US) are tackling similar challenges and developing innovative frameworks to improve access to reliable information. Our expert panelists will share their unique perspectives, discuss collaboration opportunities, and offer insights into what the future holds for global medical communication.
Learning Objective : - Understand the shared challenges faced in accessing credible medical information across the USA, Canada, and Europe, and how these impact HCPs and patients
- Analyze the frameworks developed by MILE, PVN-MI, and PhactMI, and evaluate how these can be adapted or integrated to enhance global access to medical information
- Formulate strategies for fostering international collaboration to improve the accessibility and reliability of medical information
Speaker(s)
PVN-MI's Digital Medical Information Framework – a Canadian Perspective
Joanna Rizos, MBA, RPh
Eli Lilly Canada Inc., Canada
Associate Director, Medical Affairs
Collaboration Beyond Borders to Make Medical Information More Easily Accessible Online to HCPs and Patients Worldwide
Mary K. Sendi, PharmD
Pfizer Inc, United States
US Med.Info Category Lead
Breaking Barriers: Global Collaboration for Accessible Medical Information
Michelle Bridenbaker, BSN, MS
Recordati Rare Disease, Switzerland
Vice-President at MILE, Head of Global Medical Information,