Overview

*This Short Course requires an additional registration fee. You do not need to be registered for the Forum to attend* This will be a full day of content broken out into two half days.

Agenda:

Thursday, March 10, 10:00AM-2:30PM ET - Medical Communications Primer: The Fundamentals of Medical Communications – PART 1

Friday, March 11, 10:00AM-2:30PM ET- Medical Communications Primer: The Fundamentals of Medical Communications – PART 2

Healthcare professionals and patients look to medical communication and medical information professionals to provide essential, accurate, and unbiased drug information, therefore making medical communications an integral part of the healthcare industry. Because we work in a very regulated industry, pharmacy professionals who provide these services need to have a comprehensive understanding of not only the medical content, but also the regulatory and compliance environment which directly affects their daily activities.

You will be presented with real-life scenarios that represent challenges that are common to our roles; groups will be asked to discuss and share their responses to the situations. You will gain a better understanding of best practices within their job function and a broader awareness of the regulatory environment. You’ll also learn how to work better as part of interdisciplinary teams, and practice evidence-based medicine evaluation.

Learning objectives

At the conclusion of the primer, participants should be able to:

Describe how the regulatory environment influences medical communications practice
Identify critical steps that a medical communications professional should take when receiving an unsolicited inquiry, including evaluating the available data and sources of information
Describe the important elements of writing a concise and clear standard response letter
Recognize key biomedical literature resources used for answering medical information inquiries including strategies and techniques for finding literature to answer medical information questions
Discuss medical information roles and responsibilities at medical congresses
Recognize the differences and similarities between the roles of medical communications and medical science liaisons, including ways to share information and resources and share best practices and ideas for collaboration to enhance productivity and value for both organizations
Discuss ways that medical communications professionals can support the needs of managed care customers including understanding the background, content, and purpose of the AMCP Formulary Dossier
Describe the distinct scientific value that medical communications provides on promotional review committees

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Medical Communications Primer: The Fundamentals of Medical Communications

Overview

Learning objectives

Be informed and stay engaged.