Advertising and Promotion Regulatory Affairs Conference

Social justice and health equity issues remain center-stage in current national discussions. In the realm of advertising and marketing, research shows that consumers are more likely to trust brands that represent diversity, and that a consumer is likely to lose trust in a brand if they don’t see themselves represented in the brand’s advertising. However, a recent study across industries showed that the majority (54%) of consumers still don’t feel represented in advertising. Pharmaceutical and medical device companies in the US face an additional challenge, as they may aim for inclusivity in their direct-to-consumer advertising but must still accurately represent their products’ approved indication and studied populations.

This power learning session aims to provide attendees with a deeper understanding of the concepts of diversity, inclusion, and implicit bias and will explore human diversity that goes beyond physical appearance, such as gender/gender identity, socioeconomic status, religion, sexual orientation, ethnicity, neurodiversity, and physical ability. The presentation will cover compliant integration of these concepts into promotional labeling, including recent examples from the industry. Panelists will also share best practices and offer tips for raising awareness of social issues with content creator colleagues with whom regulatory affairs professionals are working day-to-day.